Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative in partnership with Venus Williams.
Gatorade is betting on the burgeoning better-for-you beverage market as it transforms its products in an attempt to bring hydration to a wider consumer audience.
Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
With an added $6M in Series B funding, Epicore is taking its Connected Hydration tech to new markets while advancing cloud analytics.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Floyd Mayweather, who many call one of the greatest boxers of all time, has launched his supplement brand, 1O1 (One of One). The launch collection includes Whey Protein Powder, Sport Pre-Workout, Loaded Pre-Workout, Creatine Monohydrate, Greens & Gut Health, Hydration Stick Packs, and Peptide Muscle Builder capsules. Partnering with Magnum Nutraceuticals, a sports nutrition company,...
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Ultima Health and Nutrition21 have collaborated on a new hydration product that suppresses the appetite and cravings.
Here’s the trends XRC, a venture capital firm, says will continue fueling the vitamins, minerals and supplement space
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