Velites Becomes Official Grip & Jump Rope of the CrossFit Games

CrossFit and Velites will launch a line of co-branded hand grips, jump ropes and wristbands

CrossFit is partnering with Velites in a three-year deal that crowns the advanced jump rope brand as the official grip and jump rope of the CrossFit Games.

The two will launch co-branded hand grips, jump ropes and wristbands as part of the partnership, which will be available for purchase. Velites will also offer free limited-edition wristbands to all CrossFit Open registrants and spectators at the CrossFit Games for the next three years, and athletes who participate in this year’s Community Cup will receive a $25 gift card from Velites. Additional plans include Velites launching a co-branded Grip that meets the CrossFit Games rulebook standards.

“Velites manufactures the highest quality products and shares our commitment to helping athletes work hard and achieve their goals,” said Greg Schwartz, vice president of global partnerships. “Together, we are enabling the next generation of fitness leaders to access the gear they need to excel in their craft. We are excited to partner with Velites, whose products are integral to the success of our athletes, and we look forward to counting them as a key supporter of the competitive CrossFit season.” 

Velites will be the Presenting Sponsor of a workout for the In-Affiliate Semifinals and Community Cup and a Presenting Sponsor of an event at the CrossFit Games Finals. They are also scheduled to be on-site at the CrossFit Games in Albany August 1-3 to showcase their products.

In addition to Velites, better-for-you peanut butter brand PBfit was recently named the official peanut butter of the CrossFit Games.