How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
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