Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
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