Velites

CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull

Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.

Why CrossFit Has Signed So Many New Partners in 2025

Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.

Velites Becomes Official Grip & Jump Rope of the CrossFit Games

CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.