ZWIFT
Indoor Cycling Is on the Rise, Garmin Finds
Cycling is experiencing a resurgence, according to new data that shows a notable increase in indoor cycling usage rates.
Gamification, Financial Rewards Drive Workout Motivation, Study Shows
Gamification strategies and small financial incentives can encourage increased physical activity, especially when combined, according to new research.
Wahoo Fitness Launches Treadmill Powered by Smart Tech
Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.
The Gamification of Fitness: From Leaderboards to Enchanted Forests
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
Zwift Takes Gamification to Next Level With Cycling Controllers
The new controllers bring Zwift closer to its goal of allowing riders to control their game directly from behind the handlebars.
Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features
Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.
Zwift Lays Off 15% of Workforce
Zwift conducted layoffs in 2022 as well. Sources suggested at the time that rougly 150 employees were let go.
Strava CEO Exits
Michael Horvarth wrote in his open letter to the Strava community that he has great confidence in the brand.
Zwift Co-Founder & Co-CEO Looks to Attract New Subscribers, Suggests Upcoming Membership Fee Increase
Zwift co-founder & co-CEO confirmed that the company is exploring locked annual memberships and isn’t currently profitable.
Can This Cheaper Spin Bike Compete?
A recent article in Digital Journal, calls the VRAi Fitness SB1000X the “next-generation” bike that every fitness fanatic must have.
