Will Ahmed

Whoop Enlists Michael Phelps, Other Stars for ‘The Best Obsess’ Campaign

Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.

Whoop strength trainer

Whoop Becomes First Fitness Wearable To Measure Strength Training

Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.

WHOOP Stress Monitor

Stress Less: WHOOP Combats Stress with New Wearable Monitoring Feature

The new monitor by WHOOP tracks stress levels using continuous heart rate variability and resting heart measurements.

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Whoop Founder Will Ahmed Named to Harvard Medical School Board of Fellows

Whoop founder and CEO Will Ahmed, a Harvard University graduate, will serve as advisor and provide counsel.

Lowered Whoop subscription prices

Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features

Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.

Patrick Mahomes with football in his hands

WHOOP & Hyperice Join Forces to Enhance Understanding of Recovery

WHOOP & Hyperice also plan to study the effects of the tech on physical recovery & human performance enhancement.

US soldiers

Layoffs Hit Whoop Unite, Whoop’s B2B Corporate Health Solution

The Whoop Unite B2B solution serves 200+ organizations, including US Air Force, US Forest Service, US Coast Guard, & Boston College.

WHOOP layoffs news

WHOOP Announces 15% Layoffs

WHOOP layoffs come on the heels of at-home fitness gym brand Tonal announcing that it will lay off 35% of its workforce.

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CEO Corner — Will Ahmed, CEO & Founder of Whoop

In an exclusive chat with Athletech News, Whoop founder and CEO Will Ahmed not only shares why his company is the future of...

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WHOOP Introduces WHOOP Unite, a Solution to Employee Turnover and Burnout

With the launch of WHOOP Unite, the company seems many steps closer to enhancing quality of life for employees and employers.