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Layoffs Hit Whoop Unite, Whoop’s B2B Corporate Health Solution



Layoffs Hit Whoop Unite, Whoop’s B2B Corporate Health Solution

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Whoop Unite, which launched last year, has laid off 22 employees

Whoop Unite, Whoop’s B2B corporate health solution for employee wellness, has reduced its headcount, with layoffs impacting 22 employees.

According to LinkedIn posts by recently laid-off Whoop Unite employees, sales positions were impacted, with eliminations in the Whoop Unite business unit. 

Whoop’s latest layoffs come as wearable technology has been named the top fitness trend for 2023.

Whoop Unite logo

The Whoop B2B solution was launched about eight months ago as a solution for companies, health care organizations, sports leagues, and the military to use Whoop’s wellness technology to support their organizations and employees.

“When I founded Whoop in 2012, I dreamt of the world’s best organizations relying on Whoop to improve performance. My early sales calls were trying to convince coaches to buy Whoop for their teams,” Whoop’s founder and CEO, Will Ahmed, said at the time of the Whoop Unite launch. 

“The popularity of Whoop and our membership model made consumers fall in love with the analytics & coaching for health improvement. While we saw great success with consumers, we never lost sight of the goal to make Whoop transformative for organizations,” he continued.

The B2B solution by Whoop serves over 200 organizations, including Boston College, US Air Force, US Coast Guard, and the US Forest Service.

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Whoop laid off 15% of its workforce last July, affecting every department of the wearable tech company, as it cited economic challenges and ongoing uncertainty.

Fans of the Boston-based company include Joe Rogan and Michael Phelps, with Rogan revealing how Whoop’s technology holds him accountable.

The human performance company recently forged a partnership with Athletic Brewing Company, a producer of non-alcoholic craft beer, to study the impact of alcohol on sleep, recovery, and fitness during “Dry January.” Participants are encouraged to “Give Dry a Try” while wearing Whoop 4.0, which will track metrics as fitness tracker wearers record their drinking habits on Whoop’s mobile app.

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