Whoop
Why Whoop Added Step Count, According to CEO Will Ahmed
Whoop is introducing step count measurement in response to scientific insights about longevity, and user demand.
Unscripted: Whoop’s Kristen Holmes on the Science of Living Better
Whoop scientist Kristen Holmes offers research-backed insights into how you can live better amid the challenges of modern life.
UBX Set for UAE Expansion as Middle East Fitness Market Heats Up
Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.
Apple Makes Fitness Intentions Clear With Latest Watch Updates
New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.
Whoop, Oura CEOs Eye Women’s Health, Data Optimization
As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.
FitBit Launches Gamified Fitness Watch for Kids
The new Fitbit Ace LTE provides parental control while encouraging kinds to be active with gamified rewards.
Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play
Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.
Garmin Sees 40% Increase in Fitness Revenue as Wearables Boom
Garmin reported $343 million in revenue in its fitness category during Q1, setting a new record amid strong demand for advanced wearables.
Whoop Sets Sights on Middle East Fitness Wearable Market
Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.
Barre3 Taps Whoop To Drive Boutique Fitness Engagement
Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.
