Wellness Trends
A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
The Best Fitness & Wellness Essentials for Traveling
Whether you're flying, driving or heading on a cruise, we've rounded up the best fitness gear & wellness essentials for traveling.
The Top 10 Wellness Trends Shaping 2026, According to GWI
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Ulta Beauty Pilots In-Store Wellness Spaces as Retailers Embrace Category
Ulta Beauty is rolling out Wellness by Ulta Beauty, a new store-within-a-store concept, as the retailer deepens its push into wellness.
Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
Longevity Fitness Is Going Viral Amid Wellness Content Boom
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
The Death of the Spa Appointment Is Changing Wellness Tourism
Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.
Why SweatHouz (SWTHZ) Believes the Next Frontier of Recovery is Everywhere
SWTHZ’s nationwide expansion shows that the need for physical and mental restoration extends beyond luxury markets
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Barry’s Gets In on the NA Beer Boom, Partnering With Tom Holland’s Bero
Bero, an NA beer co-founded by Tom Holland, has become the official non-alcoholic beer of boutique fitness giant Barry’s.
