Zumba Chief Marketing Officer Carolina Moraes gave Athletech News an in-depth explanation of what the transformation program promises.
In the survey of 1,000+ people, 32 percent said building muscle was their primary target for 2023, while 30 percent said it was weight loss.
Mental health actually ranks second, with 35 percent, surpassing weight loss (32 percent). Other motivators included improving...
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