Wearables

Oura Proxy

Oura Buys Digital ID Startup Proxy, Bringing New Features to the Smart Ring

Oura will integrate digital identity technology from Proxy into its smart rings, bringing opportunities such as payments and security.

Whoop strength trainer

Whoop Becomes First Fitness Wearable To Measure Strength Training

Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.

Therabody CFO Jim Allwein

Therabody Makes Jim Allwein CFO as Company Continues Wellness Push

Therabody welcomes Jim Allwein, who has extensive finance, tech and wellness experience, including a long stint as CFO of Atkins.

Hyperice nike Andy Miguel

Hyperice Adds Nike Vet Andy Miguel as New Head of Marketing

Miguel arrives at Hyperice after nearly two decades at Nike, where he oversaw the Jordan Brand and directed NBA All-Star Game campaigns.

women's health

InsideTracker Adds Features To Measure Women’s Health Using AI

InsideTracker will now provide female users with guidance on biomarkers critical to women's health and easing the menopause transition.

Oura Best Buy

Oura Sees Brick-and-Mortar Benefits in Partnership With Best Buy

Oura says partnering with Best Buy and entering the brick-and-mortar space is natural next step for the company and its smart ring product.

wearables

Coaches Corner With Carl Hardwick: Wearable Tech – Use It To Lose It

Carl Hardwick discusses the benefits and drawbacks of fitness wearables, and why the ultimate goal should be to stop using them altogether.

Muse CEO

Muse Names Jean-Michel Fournier as its New CEO

Fournier joins brain health company Muse from BODi, where he served as president of corporate development and strategic partnerships

Will-Ahmed-Founder-and-CEO-of-Whoop-exclusive-chat-with-Athletech-News.jpg

Whoop Founder Will Ahmed Named to Harvard Medical School Board of Fellows

Whoop founder and CEO Will Ahmed, a Harvard University graduate, will serve as advisor and provide counsel.

A man working in kitchen with Oura ring on his finger

Grumpy in the Morning? OURA Says You’re Not to Blame as It Launches Sleep Tracking Features for its Ring

To promote sleep tracking features of its ring, OURA took over Times Square with a dazzling digital display to emphasize importance of sleep.