Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
Under Rich Nelsen, Vasa Fitness has become one of America's top low-price gym brands, currently operating 61 locations in eight states.
Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.
Retro Fitness currently has around 200 gyms open or in development, and it's eyeing at least 1,000 following a full-scale rebrand.
Vasa Fitness, an HVLP gym chain, is bringing on senior leaders including a former Planet Fitness exec as it looks to continue growing.
The budget-friendly gym touting a unique infrared yoga experience expects to open new clubs in Illinois, Utah and Colorado in 2024.
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