Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Vasa Fitness is investing $30 million to expand boutique-style classes and upgrade equipment across its 64 clubs.
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
Under Rich Nelsen, Vasa Fitness has become one of America's top low-price gym brands, currently operating 61 locations in eight states.
Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.
Retro Fitness currently has around 200 gyms open or in development, and it's eyeing at least 1,000 following a full-scale rebrand.
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