Tonal

F45-CEO-departs-company-cuts-costs-news.jpg

F45 Training Announces CEO Departure & Cost-Cutting Measures

The interim F45 CEO will be Ben Coates, who has been a member of the company's board of directors since August 2021.

WHOOP layoffs news

WHOOP Announces 15% Layoffs

WHOOP layoffs come on the heels of at-home fitness gym brand Tonal announcing that it will lay off 35% of its workforce.

tonal-layoffs-news.jpg

Tonal Preps for Possible Recession, Laying Off 35% of Workforce

In addition to the layoffs, Tonal will also focus on reducing advertising spending. CEO Orady said his company has already cut back on...

Whats-ahead-for-at-home-fitness-article.jpg

What’s Ahead for At-Home Fitness?

What's ahead for at-home fitness is going to be the most discussed topic of the year when 2022 ends. Let's take a look at what the future...

Tonal-new-live-classes-news.jpg

Tonal Launches Live Fitness Classes for East Coast Early Birds

Tonal says that the new team of coaches will be creating new and challenging live strength-based and HIIT classes.

Best-smart-gym-options.jpg

Which Smart Gym Is Best For You?

Athletech News would like to see a more budget-friendly addition to their line-up but remains our best overall choice for a smart gym.

Tonal-Serena-Williams-team.jpg

Tonal Teams Up with Serena Williams & Books Super Bowl Ad Featuring Tennis Icon

Serena Williams opens the Tonal ad with a firm message that says 'Never be afraid of your strength.'

LeBron-James-Tonal-Partnership-News

LeBron James Joins Tonal as Investor & Brand Partner

With LeBron James newly on board, some speculate that Tonal, with edge over Mirror, may head to Wall Street with an IPO.

mara-sharapova-invests-in-tonal-news

Maria Sharapova Puts Money, Brains Towards Tonal

Maria Sharapova joins fellow celebrity athlete investors Michelle Wie, Serena Williams and Stephen Curry, among others, as a Tonal investor.

future of fitness ceo insights

Future of Fitness: CEO Insights from Insider’s Webinar

With the plethora of digital offerings available, all three Future of Fitness panelists anticipate not all players being able to sustain