Tonal

Speediance Raises Nearly $10M To Grow Digital Weight Machines

Speediance, a Chinese brand, has created a series of digital resistance machines it says will revolutionize strength training.

Forme fitness

Forme Goes Public With Connected Fitness Mirror, but Shares Tumble

FORME, a connected fitness company, had a tough first day on Wall Street, with its shares falling 17% after the launch of a $12 million IPO.

An image of Krystal Zell, now the former CEO of Tonal.

Tonal Makes Change at CEO, Raises $130 Million in New Funding

Tonal has tapped Krystal Zell to be its new CEO, the smart home gym company said while also announcing a $130 million funding round.

Tonal valuation

Tonal Could See Valuation Fall 90% As Post-Pandemic Market Takes Toll

The struggling home gym company could agree to a funding round that values it at $200 to $300 million, a far cry from the $1.6 billion valuation Tonal was looking at two years ago.

Venus Williams looking at the camera

Tennis Champ & Entrepreneur Venus Williams Joins Topspin, Private Equity Firm

Private equity firm Topspin focuses on companies that sell consumer essentials & leverage digital marketing & e-commerce platforms for...

Lowered Whoop subscription prices

Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features

Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.

Man working out using Tonal

Tonal Seeks Additional Funding or Buyer, Contemplates Replacing CEO

Last year, Peloton was reported as a potential buyer for Tonal but both the companies could not agree on a price.

Man using Tonal Trainer device

Tonal Raises $500 for Trainer, Sets Date for Membership Cost Hike While Highlighting ‘Incredible Value’

Justifying the price increase, Tonal compares its fitness offerings to the cost of a monthly gym membership & weekly personal training session

Man using Tonal smart home gym

Tonal Employees Take to LinkedIn to Report Second Round of Layoffs as Smart Home Gym Raises Prices

Tonal employees reporting layoffs on LinkedIn include a data science expert, a design director, a failure analysis engineer, & an associate..

Man using Forme mirror

Forme, a Smart Gym Startup, Files for IPO

Connected fitness startup Forme is working with German-based multinational full-service investment bank Berenberg on the IPO.