Swerve Fitness

Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)

Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.

IHRSA 2023 on-stage discussion

IHRSA 2023: Bringing the Industry Together in San Diego

Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.

Eric Posner smiling

CEO Corner: Eric Posner, Co-Founder & CEO of Swerve, on Expansion Plans

Athletech News speaks with Swerve CEO and Co-Founder Eric Posner about his experience founding and expanding the brand.

Swerve-from-in-studio-to-gyms

Op-Ed: How Swerve Pivoted From In-Studio to Gyms Everywhere

'The idea was simple: Livestream those high-energy classes to where our teammates were,' writes Swerve Fitness Programming VP Jenna Arndt.

Swerve-Fitness-Peloton-Cofounder-Interview-Athletech-News-Immersive-Cycling

Swerve Fitness Launches an Immersive Cycling Experience

Athletech News catches up with Marion Roaman, new Head of Content at Swerve Fitness and Peloton cofounder.