supplements
Doctors Are Deeply Divided When It Comes to Longevity Protocols
A new survey reveals which supplements, medicines and lifestyle interventions doctors personally use — from vitamin D to routines costing over $1,000 per month.
Millennials Are Spending Big on At-Home Recovery, Wellness Tech
New data from Klarna shows that Millennials are investing in at-home wellness products, splurging on sleep-optimizing tech, at-home saunas and massage balls.
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
We Tried It: Are Arrae’s Bestselling Tone Gummies with Creatine Worth Buying?
Designed specifically for women, Arrae’s Tone Gummies offer 5g of creatine plus gut-friendly ingredients to support lean muscle, recovery and strength—minus the bloat.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom
Bloom launches creatine gummies for young women, delivering 5g of creatine for strength, recovery and cognitive health.
AG1 Expands Into Sleep, Launching AGZ Nighttime Drink
AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.
Shed Enters Genetic Testing With At-Home Fitness & Wellness Kits
Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.
SuppCo Finds Half of NAD+ Supplements Flunk Label Claims
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
With Gen Z Prioritizing Mental Health, Colleges Are Building Expansive Wellness Hubs
Moravian University’s new HUB puts wellness, mental health and belonging at the heart of campus life, joining several universities.
