Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
Moravian University’s new HUB puts wellness, mental health and belonging at the heart of campus life, joining several universities.
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
The Vitamin Shoppe appoints Mike Forbes as its first chief strategy officer, marking CEO Sharon Leite’s first major move since returning.
Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.
New research casts doubt on collagen supplements for skin aging, finding no clinical benefit in high-quality, non-industry-funded studies.
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
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