Supplement Companies
NextFoods Raises $10M To Scale Functional Nutrition Portfolio
NextFoods, the parent company of Cheribundi and GoodBelly Wellness Shots, has secured a major investment for functional nutrition products.
CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
The Internet’s Most Popular Wellness Brands of 2025
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Equipment Maker REP Fitness Launches Transparency-Forward Supplements
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Perelel Gets $27M for Doctor-Developed Women’s Supplements
Perelel touts its commitment to clinical rigor and medically backed solutions catered to female physiology.
The Gummy Supplement Market Is Projected To Reach $67B by 2031
The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
Tru Niagen Enters Beauty Category With NAD+ Powered Formula
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
