Supplement Companies
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Perelel Gets $27M for Doctor-Developed Women’s Supplements
Perelel touts its commitment to clinical rigor and medically backed solutions catered to female physiology.
The Gummy Supplement Market Is Projected To Reach $67B by 2031
The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
Tru Niagen Enters Beauty Category With NAD+ Powered Formula
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Cymbiotika, a Bioactive Supplement Brand, Raises $25M in Celebrity-Filled Found
The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.
CEO Corner: Humann’s Joel Kocher on Reframing the Conversation Around Cardiovascular Health
One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.
