Supplement Companies
Thorne Scraps At-Home Kits, Plans Biomarker Testing
Supplement giant Thorne is scrapping its at-home test kits, instead looking to invest in biomarker testing for more personalized insights.
The Supplement Industry Is Getting a New Independent Certification Program
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
The Vitamin Shoppe Embraces AI at New York City Innovation Store
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
Resbiotic Introduces resO, a Microbiome Supplement for Bone & Joint Health
Resbiotic has launched resO Bone & Joint Support, extending the company’s microbiome-driven approach into musculoskeletal health.
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Arnold Schwarzenegger Partners With Momentous To Launch Supplement Stack
Momentous and Arnold Schwarzenegger launched The Arnold Stack, a 3-product lineup focused on protein, creatine & vitamin D3 – here's when to buy online.
NextFoods Raises $10M To Scale Functional Nutrition Portfolio
NextFoods, the parent company of Cheribundi and GoodBelly Wellness Shots, has secured a major investment for functional nutrition products.
CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
The Internet’s Most Popular Wellness Brands of 2025
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
