Supplement Companies
The Vitamin Shoppe Embraces AI at New York City Innovation Store
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
Resbiotic Introduces resO, a Microbiome Supplement for Bone & Joint Health
Resbiotic has launched resO Bone & Joint Support, extending the company’s microbiome-driven approach into musculoskeletal health.
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Arnold Schwarzenegger Partners With Momentous To Launch Supplement Stack
Momentous and Arnold Schwarzenegger launched The Arnold Stack, a 3-product lineup focused on protein, creatine & vitamin D3 – here's when to buy online.
NextFoods Raises $10M To Scale Functional Nutrition Portfolio
NextFoods, the parent company of Cheribundi and GoodBelly Wellness Shots, has secured a major investment for functional nutrition products.
CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
The Internet’s Most Popular Wellness Brands of 2025
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Equipment Maker REP Fitness Launches Transparency-Forward Supplements
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
