strength training

Peloton’s Q4 Earnings and Strength Push Send Shares Soaring Over 30%

Peloton ended Q4 with 2.98 million paid connected fitness subscriptions, a net decrease of 75,000 in the quarter.

pvolve anti aging tool

For Pvolve, Functional Fitness Is the Ultimate Anti-Aging Tool

Pvolve's functional fitness approach is revolutionizing the anti-aging movement. Learn about innovative strength training methods, clinical studies, and rapid expansion, all designed to help you live younger for longer.

TRX Training

TRX Training’s Past in Outdoor Fitness Paves the Way for its Future

TRX knows the outdoor fitness game better than most. It’s putting that on full display today, where it’s arguably needed the most

amputee athlete stretching

ACE and Lakeshore Foundation Partner to Enhance Inclusive Fitness Education

ACE and the Lakeshore Foundation collaborate to enhance inclusive fitness education for exercise professionals to better support individuals with disabilities.

man and woman lighting weights

Study Challenges Traditional Strength Training Wisdom

Findings suggest that training closer to failure might be essential for muscle growth but may not be as critical for strength gains

Unscripted: Proteus Motion CEO Sam Miller on Measuring Strength & Power

Sam Miller, CEO of Proteus Motion, a strength measurement technology and equipment provider, joins Athletech News' Unscripted podcast.

Rain, Snow or Sunshine, BeaverFit Fitness Products Endure

Unlike many brands, BeaverFit equipment is built to last in outdoor fitness environments, even in the toughest of elements.

woman competes at Tone House event in NYC

NYC Fitness Studio Tone House Sets Sights on Expansion

As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.

man performs strength training workout at MADabolic gym

The Overrated Quest for Variety in Strength Training: MADabolic’s Hot Take

The MADabolic approach to strength training is different – and more effective – than typical "keep the body guessing" routines.