The former president of Equinox, Scott DeRue has served as CEO of Ironman Group since January, overseeing the brand's global endurance events.
DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.
Equinox says accepted crypto will include Bitcoin, Bitcoin Cash, Dogecoin, Ethereum, Litecoin, Wrapped Bitcoin, Shiba Inu Coin & 5 USD-pegged
Equinox has unpaid rent on SoulCycle and Blink Fitness at 5 Bryant Park. The gym chain hasn't paid rent since April 2020.
The data indicates that consumers now expect a digital experience, which is helping to shape Equinox's future offerings.
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