How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The social wellness operator is opening a 36,000-square-foot location in Philly's Center City, its first location outside New York as it plots national expansion
Home sauna culture has officially gone mainstream. Whether you want to detox, de-stress, speed up muscle recovery or simply unwind after a long week, the best home saunas of 2026 can help you do it on your own schedule. With heat therapy research accelerating and a new generation of compact, affordable units hitting the market,...
Bathhouse has raised $35 million, led by Imaginary Ventures, with locations planned for LA, Chicago, Nashville and more in NY.
Perspire, a California-based infrared sauna and red-light therapy brand, began franchising in 2018 and now has studios across the U.S.
Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.
The HigherDose Infrared Sauna Blanket has changed the at-home self-care game, but how does it compare to competitors? Read our honest review.
Researchers found that the combination of whole-body heating via infrared sauna and cognitive behavioral therapy (CBT) helped treat patients with depression.
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