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Brands like Asics, Fleet Feet and more are hosting or activating at pre-marathon running events, viewing them as an ideal way to build relationships with…
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
Kotcha, a French startup aligned with Eliud Kipchoge, aims to make world-class running advice available to the masses via AI.
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
Strava CEO Michael Martin revealed that the social fitness platform intends to go public, with a listing that could come as soon as 2026.
Gareth Joyce is looking to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness.
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
The Evolve Mvmt device measures shock absorption and step quality, claiming to be the first wearable in the world to do so.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.
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