Playlist launches Kite, a SaaS platform built for multi-brand fitness franchises, months after closing its $7.5 billion merger with EGYM.
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
EGYM and Playlist have merged in a mega deal valuing the combined company at $7.5 billion, with $785 million in fresh funding.
Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.
ClassPass enters hospitality with The Manner SoHo, giving hotel guests credits to book New York’s top fitness, spa and wellness experiences.
The launch is ClassPass' first major departure from fitness, spa and wellness, signaling a shift into broader lifestyle categories.
Lanman, the longtime Mindbody and ClassPass CEO, spoke about the future of AI in fitness and wellness during the recent ATN Innovation Summit.
Mindbody and ClassPass, two popular fitness and wellness platforms, will continue to operate as they do today.
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