Rainier Partners and subsidiary Omega Fitness have acquired 21 Anytime Fitness gyms in Wisconsin from MDS Fitness, the groups announced.
According to new research, Baby Boomers are the most active generation but Gen Z members are much more likely to attend the gym.
Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.
Athleisure giant Lululemon is bolstering its complimentary membership program with special members–only perks.
Retro Fitness currently has around 200 gyms open or in development, and it's eyeing at least 1,000 following a full-scale rebrand.
New Planet Fitness CEO Colleen Keating says the gym giant will pursue Gen Z, test its Black Card pricing and focus on international growth.
Gym giant Planet Fitness has broken ground in Spain, opening its first club in Sabadell as part of its strategic growth plan in Europe.
Gym visits in the U.S. remained elevated year-over-year in Q2, with low-price brands EoS Fitness and Crunch Fitness leading the way.
Planet Fitness raised its base membership fee for the first time in 26 years, a move that could set a new pricing floor for the gym industry.
In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym membership.
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