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Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
Genesis Health Clubs has entered the East Coast fitness market, acquiring The Atlantic Club, which has two locations in New Jersey.
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
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