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New Planet Fitness CEO Colleen Keating takes the helm June 10th amid a challenging time for the popular low-price gym giant.
A refinancing transaction would see Planet Fitness issue $600 million in new securitized debt which can potentially grow to $800 million.
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Two new studies underscore the beneficial effects that physical fitness has on mental health in children and adolescents – and its long-term impact.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
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