Pilates

pilates class

Fast-Growing Bodybar Pilates Signs 150th Franchise Deal 

Bodybar Pilates has signed its 150th franchise agreement as demand for Pilates continues to surge across the U.S.

a JetSet Pilates member on a reformer during a class.

JetSet Pilates Eyes 2 Boston-Area Studios With New Franchisee

JetSet Pilates opens its first Massachusetts studio in Wellesley, with plans to launch two more locations across the Greater Boston area.

Form50 Brings Its Pink-Lit ‘Pilates Redefined’ Experience to Boca Raton

Form50 brings its high-intensity, pink-lit strength training experience to East Boca Raton with a new studio opening July 7.

women work out at a Club Pilates studio

Club Pilates Franchisee Secures Investment for Eastern US Expansion

Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.

Vaura Pilates studio location

Vaura Pilates Expands to California, Offering Franchise Opportunities for Sensory-Driven Reformer Studios

Vaura Pilates, known for its athletic training and dynamic environments, plans rapid U.S. growth after success in New York and Austin.

Dove & Club Pilates Break Stereotypes With #EveryBodyPilates

Dove and Club Pilates launch free classes in five U.S. cities to challenge body stereotypes and promote inclusivity through #EveryBodyPilates

The Studio MDR's Lisa Hirsch-Solomon

CEO Corner: Lisa Hirsch-Solomon on The Studio (MDR), Growth of Lagree

Lagree chain The Studio (MDR) has gained popularity in Los Angeles as demand grows for high-intensity, low-impact workouts.

woman on a Pilates reformer

Mario & Courtney Lopez Join Pilates Addiction Flagship Opening

Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.

Mindbody screen

Studio Pilates Goes Global — and Mindbody Makes It Seamless

With more than 115 operating locations, this Pilates franchise uses technology to replicate performance and precision at every studio

Pilates Reformer ClassPass

Pilates Isn’t Just a Trend: Why It’s the Most-Booked Workout on ClassPass for the Second Year in a Row

Pilates is ClassPass's most-booked workout for the second year in a row, with reservations surging 84% since 2023.