Humana’s new “Invite” campaign uses pickleball to inspire seniors to stay active, connected, and engaged, offering free paddles and nationwide events.
Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.
Pickleball Kingdom, an indoor pickleball franchise, is launching a 10-court indoor facility in Austell, Georgia this winter.
Life Time, CityPickle and top pickleball pros are backing a 100,000-square-foot luxury paddle club in Boca Raton.
Aurora Anguilla Resort & Golf Club unveils 11 pickleball courts, the most in the Caribbean, alongside new clinic packages.
DUPR partners with digital health platform Vita Bella to offer pickleball players access to peptide and hormone therapy for performance.
Stack Athletics has acquired Vulcan Pickleball, naming the VPRO Flight ball official for MLP and DUPR events.
Dill Dinkers opens its first San Antonio location with plans to launch up to 20 indoor pickleball facilities across the greater metro area.
Life Time has opened phase one of its new luxury athletic club in Eagle, Idaho, with full amenities set to launch by summer 2026.
The Picklr is expanding to Japan with plans for 20 clubs, marking its first move into Asia through a master franchise agreement.
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