How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Aurora Anguilla and Lucky in Love launch a women’s pickleball retreat, as wellness tourism blends sport, style and luxury travel.
Pickleball and entertainment franchise Crush Yard has secured a $2 million media-for-equity investment as it eyes growth.
We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.
Pickleball brands like The Pickle Pad and Chicken N Pickle are expanding beyond courts into eatertainment hubs with dining, games and more.
DoorDash and Ace Pickleball Club have partnered to offer on-demand delivery, discounted promos to APC members.
CityPickle’s Times Square flagship will feature seven courts, a bar, and lounge, marking its first year-round NYC club and new corporate HQ.
The Picklr will open 50 indoor pickleball clubs across Australia and New Zealand as part of its global expansion.
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
PickleRage has signed five new franchise deals as it targets 500+ indoor pickleball clubs nationwide over the next five years.
Humana’s new “Invite” campaign uses pickleball to inspire seniors to stay active, connected, and engaged, offering free paddles and nationwide events.
Sign Up to Our Newsletter
