Athletech News – a curated series of articles creating the intersection of fitness, technology and finance. Athletech News is a first-of-its-kind digital platform featuring premium and authentic content making it the premier b2b publ % ication. Through our partnerships with leading brands in the fitness and related industries, our platform enables all levels of expertise...
With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand
It’s never easy to cancel or skip a workout class due to period pain, but U by Kotex is making it easier for women.
With 2025 just around the corner, EGYM is set to launch a brand-new digital education portal for health and fitness facilities
Just in time for football season, kinesiology tape and recovery brand KT has released a new product, KT Turf Tape.
The rising interest in fitness and health has led gym membership and engagement numbers to soar across low-priced, high-value franchises
Recent study shows that short bursts of evening exercise can significantly increase sleep time without disrupting daily activities
Elevate bodybuilding from routine to remarkable, ensuring every workout translates into tangible gains while avoiding injury.
Fit Bike offers fitness professionals a tool to enhance client engagement and motivation through advanced technology.
A recent study from Staffordshire University has shed new light on the best types of exercise for patients with type-1 diabetes.
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