Partnerships
CrossFit, Air National Guard Partner on Fitness Events, Education
CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.
Your Reformer, Johnson Health Tech Strike Global Distribution Deal
Your Reformer has partnered with Johnson Health Tech to expand Pilates access with a global distribution deal.
Oman To Host Ironman Events as Part of Wide-Ranging Partnership
The deal marks one of Oman's biggest sports tourism investments and establishes the country as a major adventure destination through 2030.
EGYM, Spirit Fitness Partner To Deliver Smarter Cardio Workouts
EGYM and Spirit Fitness team up to integrate 3 Star Cardio Connectivity across Spirit’s 1000 Series equipment.
Gymshark Steps Into Footwear With Performance Brand R.A.D
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Power Plate, Exos Strike Partnership Across Athletics, Workplaces & Beyond
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
Therabody Adds NFL Star Josh Allen as First-Ever Performance Advisor
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
YogaSix, Luna Grill Team Up for Fitness-Inspired Food, On-Site Classes
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
Heart Health Brand Humann Gets On-Field Branding in Deal With Texas Athletics
The Austin-based maker of cardiovascular health supplements becomes the first brand to feature its logo on Longhorn playing surfaces.
Tone House, Hone Health Partner To Merge Performance & Prevention
Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.
