Partnerships
ABC Fitness, EGYM Align on Delivering Personalized Fitness
ABC Fitness has partnered with EGYM to bring workout tracking and BioAge tech to its platform, expanding its presence in the U.K. and EU.
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
SoulCycle & Uni Partner to Introduce Sustainable Body Care in Studios
SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.
Velites Becomes Official Grip & Jump Rope of the CrossFit Games
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
Hilton & Calm Announce Partnership For In-Room Mindfulness Content
The Hilton and Calm collaboration will launch in March 2025, and provide guests with a curated selection of guided meditations and exercises.
Daily Burn and Corefirst Partner to Expand Access to Resistance Pilates
Daily Burn, a digital wellness platform, has partnered with Corefirst, a Pilates company focused on providing accessible resistance training.
Cadence Collective Launches To Monetize Participation Sports
Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
INVI MindHealth Announces Annual Partnership with Exos for National Suicide Prevention Month
INVI MindHealth announces a new partnership with Exos to support its annual "Monster Mash" fitness challenge, promoting suicide prevention and mental health awareness among veterans and the broader community.
Fitness On Demand Partners with BodyBase to Expand Reformer Fitness Offerings
Fitness On Demand has announced a new partnership with BodyBase, a company specializing in reformer fitness machines.
SWTHZ, Plunge Ink Exclusive Distribution Partnership
Plunge will provide its cold plunge tubs to SWTHZ facilities nationwide, a massive distribution deal for the cold therapy brand.
