The deal marks one of Oman's biggest sports tourism investments and establishes the country as a major adventure destination through 2030.
EGYM and Spirit Fitness team up to integrate 3 Star Cardio Connectivity across Spirit’s 1000 Series equipment.
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
The Austin-based maker of cardiovascular health supplements becomes the first brand to feature its logo on Longhorn playing surfaces.
Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.
DoorDash and Ace Pickleball Club have partnered to offer on-demand delivery, discounted promos to APC members.
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
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