Partnerships
Hyrox Taps One FIIT To Scale In-Gym Training Tech
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
Peloton Partners With Academic Hospital for Injury Prevention & Recovery Classes
The partnership allows Peloton members to access exclusive content for joint and muscle pain, injuries and orthopedic conditions.
Gymshark Taps Dick’s Sporting Goods for First US Wholesale Deal
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
Life Time Opens First Downtown Boston Club in Latest Expansion
The 60,000-square-foot club, located in Boston's iconic Prudential Center, is Life Time's seventh in Massachusetts.
Reebok Becomes Official F45 Partner in Multiyear Deal
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Peloton’s Newest Tech Bet: AI Digital Twins
Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.
Hyatt Checks In to Peloton Studios for an NYC Takeover
Hyatt is taking over Peloton Studios New York for a morning of fitness classes, a wellness panel, coffee bar and custom swag.
Wellness Brands Eye Peptides as Next Wave in Women’s Health
Wisp and Vesalius are launching an exclusive range of peptide therapies aimed at enhancing women’s quality of life and promoting longevity.
Skelcore Expands Into Canada, Partnering With Dotmar Fitness
Fast-growing fitness equipment brand Skelcore is expanding into Canada through a new distribution partnership with Dotmar Fitness Equipment.
SoulCycle Teams With Superpower To Integrate Biomarker Testing
Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.
