Partnerships
Life Time Opens First Downtown Boston Club in Latest Expansion
The 60,000-square-foot club, located in Boston's iconic Prudential Center, is Life Time's seventh in Massachusetts.
Reebok Becomes Official F45 Partner in Multiyear Deal
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Peloton’s Newest Tech Bet: AI Digital Twins
Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.
Hyatt Checks In to Peloton Studios for an NYC Takeover
Hyatt is taking over Peloton Studios New York for a morning of fitness classes, a wellness panel, coffee bar and custom swag.
Wellness Brands Eye Peptides as Next Wave in Women’s Health
Wisp and Vesalius are launching an exclusive range of peptide therapies aimed at enhancing women’s quality of life and promoting longevity.
Skelcore Expands Into Canada, Partnering With Dotmar Fitness
Fast-growing fitness equipment brand Skelcore is expanding into Canada through a new distribution partnership with Dotmar Fitness Equipment.
SoulCycle Teams With Superpower To Integrate Biomarker Testing
Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.
Life Time Adding Aion Weighted Vests to Clubs Across North America
Life Time will incorporate Aion’s patented weighted vests into its personal and group training classes, while members will receive discounts.
Everlast Gyms Adding Myprotein Kitchens to Locations Across UK & Ireland
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
Johnson Fitness & Wellness, Peloton Ink Retail Partnership
Peloton has partnered with Johnson Fitness & Wellness to bring its new Cross Training Series machines to 100-plus retail stores nationwide.
