Partnerships
Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
New York Sports Club Inks Biomarker Testing, GLP-1 Partnership
New York Sports Club (NYSC) is tapping into the booming gym-as-a-clinic movement through a new partnership with digital health platform Thrive.
World Gym Makes Pilates Play in Taiwan With Your Reformer
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
Fitnessmith Lands East Coast Deal for Centr x Hyrox Training Centers
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
Life Fitness, Merrithew Strike Exclusive Pilates Distribution Deal
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
FitGrid, Studio Grow Bring New Competitive Intelligence Tools to Boutique Fitness
Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks.
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
Peloton, Hyrox Deepen Content Partnership Ahead of NYC Race
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
GoodLife Fitness, Canada Basketball Strike Wide-Ranging Partnership
Canada Basketball is entering into a multiyear partnership with GoodLife Fitness that includes complimentary gym memberships stage joint activations.
Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
