The Gym of the Future Is Here.
See what’s changing and where operators are investing.
From boutique studios to upscale operators, the fitness and wellness industry is ditching the shuffleboard-and-water-aerobics idea of aging
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
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