How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
From boutique studios to upscale operators, the fitness and wellness industry is ditching the shuffleboard-and-water-aerobics idea of aging
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
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