The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Are studios spending too much time pursuing leads who are already engaged and not enough time on those who have gone quiet?
Client churn is a "silent killer" at many facilities. Here's what you need to know to tackle it head on.
Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table.
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
Results are what members come in for, but it’s rarely what keeps them there. Here are six tactics from industry experts that can increase the lifetime value.
In a semi-private training model, clients follow a personalized training program in a small group under the guidance of a coach
While the freebie approach is pervasive it fails to get the job down when it comes to relation ships and retention.
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