Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Client churn is a "silent killer" at many facilities. Here's what you need to know to tackle it head on.
Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table.
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
Results are what members come in for, but it’s rarely what keeps them there. Here are six tactics from industry experts that can increase the lifetime value.
In a semi-private training model, clients follow a personalized training program in a small group under the guidance of a coach
While the freebie approach is pervasive it fails to get the job down when it comes to relation ships and retention.
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