As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.
A multi-unit Anytime Fitness franchise owner credits AF's SmartCoaching feature as a key revenue driver at his 13 clubs.
Fitness franchises should be operating as if they want to expand globally from the jump, argues Jarron Aizen, CEO of software platform Hapana.
ClubReady's software powers fitness brands of all sizes, from big-name franchises to single studios eyeing growth.
Following a successful launch in Chicago, entrepreneur Erin Schirack has brought her fitness and wellness discovery platform to New York City.
3DLook has launched FitXpress, the first AI-powered body scanning, health data monitoring and visual progression program for health and wellness businesses.
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