Member Engagement Tools
Daxko’s New AI-First Strategy Targets the Work That Slows Gyms Down
Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
Leading UK Gym Operator Wants Adults To Embrace Playtime Again
David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.
Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible?
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
Retro Fitness Bets on Retention With 3-Month Free Trial in January
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
Australia Joins Global Pushback Over Gym Membership Cancellations
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
Recovr Raises $1M To Scale AI-Powered Retention Software, Enter US Market
Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding.
Why Bay Club Is Adding CPR & AED Training for Members, Staff
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Mindbody Adds New AI Marketing Tools, Including Personalized Outreach
Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.
Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
