Lululemon Digital Fitness

Lululemon Exploring Sale of Mirror Less Than 3 Years After $500M Acquisition

Lululemon is reportedly working with an advisor on a potential sale of Mirror, the athleisure brand's underperforming at-home fitness device.

Mirror, Mirror… Lululemon Says At-Home Fitness Remains Challenged, Shifts its Connected Fitness Mirror to Lower Cost to Entry Model

While Lululemon reported positive 2022 Q4 earnings, it is now looking to pivot away from its original plan for Mirror.

Lululemon Studio Launches October 5th, Providing the Ultimate Hybrid Fitness Experience

The Lululemon Studio will be accessible through MIRROR, app, and in-person and cost $39 per month. The new platform builds upon 10k+ classes.

Lululemon Appoints Michael Aragon as CEO of Mirror & Digital Fitness

Michael Aragon comes to Lululemon's Mirror & Digital Fitness from Amazon, where he spent five years as Chief Content Officer at Twitch.