AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
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