How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The outdoor brand will use Ironman’s global stage to push deeper into road running, with exclusive footwear and apparel rights, and a 2027 title sponsorship
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
The deal marks one of Oman's biggest sports tourism investments and establishes the country as a major adventure destination through 2030.
Curious about the Ironman 70.3? One writer shares their honest experience, from training to race day and everything they didn’t expect.
This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman.
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