Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
As Planet Fitness rolls out new plate-loaded strength equipment, the fitness giant has created a full-body strength and cardio workout.
Crunch fitness franchisee The Undefeated Tribe is off to a strong start this year, and has named a partnership with NNI Construction.
CR Fitness Holdings, the largest Crunch franchisee, is opening a brand new Crunch 3.0 in Orlando this fall.
Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.
HVLP leader Planet Fitness, inching closing to 20 million members, has made two key leadership tweaks ahead of its 2025 outlook next week.
Chuze Fitness is opening a new gym this year in Riverside, California, and is planning to enter new markets.
Planet Fitness is offering a special promotion for new members that concludes at the end of the month after wrapping up an impressive 2024.
EoS Fitness leads as the favorite gym of consumers in the new year, as a new survey highlights what consumers are after in their gym search.
Private equity firm TPG is considering a potential $1.5B sale of Crunch Fitness, which could take place in 2025.
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