Your Reformer has launched InstructorPro and an education suite as HVLP and big box gym operators map out their reformer Pilates strategies.
Planet Fitness CEO Colleen Keating sees a significant and largely untapped membership base taking shape as more people take GLP-1s.
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.
Low-price gym giant Planet Fitness has opened 79 clubs in LA alone in the past 15 years, fueled by franchise groups like So Cal Gyms LLC.
CR Fitness Holdings will host “Training Day” on Aug. 30, offering 1.6M free personal training sessions across 86 Crunch Fitness gyms.
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
Fitness Ventures, the second-largest Crunch franchisee, has hit a 60-studio milestone, with plans to open 75 by year's end.
New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.
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