High Value Low Price Gyms (HVLP)

Crunch Fitness gym in Portland, Oregon

Crunch Fitness Accelerates Expansion Pace, Plans 100 New Gyms This Year

Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.

two people about to head into a Planet Fitness

Planet Fitness Points To GLP-1 Opportunity as Outlook Rattles Investors

Planet Fitness CEO Colleen Keating sees a significant and largely untapped membership base taking shape as more people take GLP-1s.

Chuze Fitness lift labs room
member exclusive

Big-Box Gyms Are Getting Creative To Build for the Strength Training Boom

As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.

EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo

EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.

exterior shot of a Planet Fitness gym
member exclusive

Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears

Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.

Amped Fitness' new gym in Mesa, Arizona

Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend

Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.

a new Planet Fitness member learning about the gym from a PF employee

Planet Fitness Leans Into Pricing Power Amid ‘Golden Age’ of Fitness

Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion

woman works out with a trainer at a Crunch Fitness

CR Fitness, Crunch’s Top Franchisee, Reaches 1 Million Members

CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.

US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025

New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.

Fitness World Canada Eyes Major Expansion, Franchising After $50M Investment

Low-price gym operator Fitness World Canada is pouring $50 million into accelerating its growth, including its first-ever franchise program.