Gold's Gym is going all out in its home base of Southern California, opening new clubs and upgrading existing ones with state-of-the-art offerings.
Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.
Genesis has acquired Saw Mill Club's two locations in Mt. Kisco, New York, pushing its total tally of clubs up to 72 across 11 states.
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
Skelcore, a Miami-based equipment branded founded in 2020, is quickly making a name for itself in the industry.
24 Hour Fitness will put millions into four of its clubs in the San Francisco Bay Area, and soon, throughout the Western U.S.
EoS Fitness currently has 125 gyms open or in progress and aims to open over 250 locations by 2030 amid its impressive expansion.
As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
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