Gym Members

A sidewalk with

7 Foot Traffic Insights That Belong on Every Gym Operator’s Radar

New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.

two firefighters on stairclimbers

Fitness Ventures to Host 9/11 Remembrance Stair Climb Challenge

In a nationwide event, Fitness Ventures locations invite members to participate in honoring the sacrifices of first responders

two women working out at burn boot camp

Burn Boot Camp Launches ‘Confidence Campaign’ to Boost Membership

Enhance your Burn Boot Camp membership by joining the 'Confidence Takes Reps' challenge. From fitness to nutrition, this campaign helps build mental and physical strength.

outside of 24 hour fitness

24 Hour Fitness Follows HVLP Gyms in Membership Points Offerings

To boost member participation and motivation, fitness chain 24 Hour Fitness has launched its new loyalty program

bodQR code to be scanned for comprehensive view of fitness members & business

Calculated in the Cloud: bodQR Provides Fitness Businesses with a Comprehensive View of Members

Fitness members to access a custom-branded bodQR web app for their club by either scanning a QR code or clicking a link on their phone.

Equinox January 1 message written on paper

Equinox Has Had Enough of Fitness ‘Resolutionaries’ & Turns Away New Members on January 1

A scaled down January 1 message is still displayed on the Equinox website, but fitness enthusiasts are now permitted to join.

An Equinox reception

Equinox CEO Cites Membership Growth as a Sign that In-Person is Back

Equinox CEO Harvey Spevak says his company had a record growth in the six out of last seven months, with Sept being biggest month ever.

Fitness Clubs Facing $10 Billion Revenue Hit as Members Flee

Fitness clubs rocked by Covid-19 closures face a swell of bankruptcies with more than $10 billion of revenue wiped out […]