Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.
Bloom Nutrition has launched Bloom Pop, a better-for-you prebiotic soda in five flavors, available exclusively at over 3,000 Walmart stores.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
With the Summit, Pendulum aims to educate consumers and healthcare providers about the latest research in gut microbiome science.
One area of science, despite its growing body of research, has remained largely untapped in fitness programming: the microbiome.
Floyd Mayweather, who many call one of the greatest boxers of all time, has launched his supplement brand, 1O1 (One of One). The launch collection includes Whey Protein Powder, Sport Pre-Workout, Loaded Pre-Workout, Creatine Monohydrate, Greens & Gut Health, Hydration Stick Packs, and Peptide Muscle Builder capsules. Partnering with Magnum Nutraceuticals, a sports nutrition company,...
Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.
The gut’s impact on fitness goes far beyond digestion – it influences energy levels, immune function, mental clarity and recovery.
Ara Katz co-founded Seed Health in 2015, growing it into one of the biggest brands in the booming microbiome and probiotics space.
Viome raised $25 million in a Series D funding round and has onboarded Kal Raman to lead the health tech company's new diagnostic division.
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