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Speaking with top certification organizations and personal training tech providers, ATN surveys how personal training is evolving at the midpoint of 2026
The peptide market keeps growing amid mounting tensions between longevity practitioners and scientists. For some, reward — financial or medical — might outweigh risk
Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services
The retired NFL legend appeared on Fox Business to tout his partnership with GLP-1-prescribing telehealth platform eMed, Brady's latest move into the wellness space
More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it's far from a given that weight-loss drugs will prove to be a net benefit for the industry
While U.S. consumers are exposed to constant messaging about peptides, a new report reveals many are still confused about what the therapies are.
Industry leaders pointed to fitness' ability to drive stronger healthcare and social wellness outcomes as key levers for the industry's future. The rise of GLP-1s offers another opportunity, they said.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Fitbit data from 750 adults found that daily movement and exercise levels declined after people started taking GLP-1 weight-loss drugs.
NASM data shows personal trainers are expanding beyond exercise programming as client demand for longevity and GLP-1 guidance reshapes the profession.
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