The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
A Lifesum survey reveals most Gen Z festivalgoers feel drained but many are open to using AI to track hydration, nutrition and recovery.
Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.
Wellness and astrology platform Spirit Daughter has launched a mindfulness and meditation app to raise vibrations and offer pep talks.
Les Mills is rolling out a new campaign headlining 'Ceremony,' one of its new circuit-based training programs.
Rapidly growing HVLP operator EoS Fitness has debuted Will Power, a cute new mascot headlining its new brand evolution.
NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.
A new report finds the pre-workout space is set to boom in the near future as consumers turn to pre-workout products.
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