Gatorade
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.
Propel, Michael B. Jordan Promote Access to Fitness & Wellness
Propel Fitness Water and Jordan will look to inspire and unlock barriers to fitness and wellness in communities across the nation
Beyond Beverages: Gatorade Unveils Science Lab, Pushes Deeper Into Sports Nutrition
The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.
Friday Fun Day: Exos Hopes 4-Day Workweek Will Beat Burnout
Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.
