New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.
Propel Fitness Water and Jordan will look to inspire and unlock barriers to fitness and wellness in communities across the nation
The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.
Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.
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