fitness news
ABC Fitness Names Maggie Lower As New CMO
Marketing professional Maggie Lower will serve as the new ABC Fitness chief marketing officer, effective immediately.
Most Fitness Clients Want Vaccine-Only Workout Spaces
More than being bothered by being asked to fork over the information, most fitness clients have been glad to not have to worry about...
Opinion: Retro Fitness Goes Digital, Gym Owners Vs. Washington, Sleep Trackers, Virtual Personal Trainers Efficacy
Retro Fitness is launching a $1,200 stationary bike called Cobra by Matrix that comes with virtual and brick-and-mortar gym subscriptions.
Opinion: Whole Foods & Headspace, Expanding SoulCycle Outdoors, Prince Harry with BetterUp, Another Sweat and Tonic Toronto, Enticing Hydrow Rowing Machine
Harris Poll on behalf of Whole Foods uncovered 85% wanted to take steps to boost overall well-being, while 79% want to learn to eat more mindfully.
Opinion: WHOOP 3.0 Strap, Fitness Dating App, Why Celebrities Make You Sleep, Nike Breastfeeding Ad
The WHOOP 3.0 Strap is a constant source of debate in our office. We are split: some of us love it, others can’t get behind it. I personally returned mine.
Opinion: Smirnoff Cocktails Hour, Digital Health Funding, Wearables Accuracy, Small Business Closes, Post-Pandemic Gym Visit
Following a guided workout by SideBarre founders, the cocktail portion of the Smirnoff event will showcase actors Laverne Cox & Diane Guerrero
Opinion: Peloton Delivery Delays, Employees Wellness Package, Meditation App’s 20K+ Good Reviews, Pricey Apps
Athletech News's take on Peloton delivery delays, right employees wellness package, meditation app with 20k+ good reviews, and others.
Apple Fitness+ Is Here and the Competition, Even Peloton, Has Reason to Be Scared
With an affordable price, studio-style workouts in popular genres and synchronicity with the tech giant’s universe of programs and products, Apple Fitness+'s subscription service could dominate the market.
Life Fitness Introduces Two New Rowing Machines to Growing Portfolio of Performance Training Equipment
Life Fitness Heat Row and Heat Performance Row allow exercisers to train for every intensity level in any setting.
Silofit Expands Network of Private, On-Demand Fitness Spaces with the Launch of Three Micro-Gyms in Toronto
Silofit seed financing tops $3.5M after initial $1M round was extended to bring in strategic new investor.
