Fitness Franchise

Rendering of a new Crunch Fitness gym
member exclusive

Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era

As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.

exterior of an Anytime Fitness gym in Dubai

Franchise Brands Go All-In on International Expansion

ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.

woman working out on a Pilates reformer
member exclusive

Can the Pilates Franchising Boom Continue?

ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.

Revl Training Sees Success With Whoop-Sponsored Fitness Competition

Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.

Strong Pilates location

Franchisee Spotlight: Strong Pilates in Garwood, NJ

How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days

people inside of a UBX location

UBX Signs Master Franchise Agreement, Eyes Big Expansion in UK & Ireland

Fight Path Ltd plans to expand boxing and strength training studio UBX across the U.K. and Ireland, eyeing 40 to 50 new locations.

Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026

The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.

Club Pilates session

Aligned Fitness Acquires 13 Club Pilates Studios

Private equity-backed Aligned Fitness has grown its Club Pilates footprint to 47 studios, fueled by new Southeast acquisitions.

Chris Rondeau with the Panobianco team

Ex-Planet Fitness CEO Joins Brazil Gym Chain Panobianco, Eyes Latin America Growth

Chris Rondeau sees the potential for explosive growth similar to Planet Fitness for Panobianco Academia, Brazil’s largest gym franchisor.

women post inside of a Hotworx studio

Hotworx Hits 800 Studios Amid Steady Franchise Demand

Hotworx's expansion has accelerated in recent years, fueled by a steady stream of new U.S. openings and growing international activity.